When it comes to emissions from our business, our primary aim is continually strive to decarbonise our production and distribution. We make improvements each year, through more-efficient machinery, renewable energy, heat recovery systems and electric delivery vehicles.
After minimising emissions, we focus on balancing what remains. One of the ways we do this is through carbon insetting, supporting nature-based programmes directly within our own supply chain.
Together with our supply partners and fellow B Corp, Caravela in Colombia, we work with coffee producers within the El Ata community in Tolima, who grow the beans for our Driftwood coffee. Our shared goal: plant and nurture useful trees that help farms thrive.
Coffee farmers in the region face enormous challenges, such as changing weather patterns and soil degradation, which can impact crop yields and damage the surrounding ecosystem.
Each year, we support farmers in planting native trees on their land; trees that provide much needed shade for coffee plants, enrich the soil, reduce run-off and offer the added benefit of fruit harvests.
In 2024, to balance our 2023 carbon emissions of 210.1 tons, we funded the planting of 800 native trees across El Ata farms. Every tree is geo-recorded, along with its species and location and is monitored each year to check on its growth.
What we planted together:
🌳 800 trees in total
🌲 433 forest trees
🍊 367 fruit trees
🌾 32 families involved
Over the next ten years, these trees are expected to absorb around 200 tons of carbon, roughly equal to our total 2023 emissions. And we’re not stopping there. In 2025, we extended the programme, with more tree-planting in the community, to balance our 2024 footprint.
